awe.sm is a campaign tracking platform for social media that enables professional publishers and marketers to measure the effectiveness of their efforts in channels like Twitter, Facebook, and MySpace. Customers use awe.sm to instrument the syndication and sharing tools they already use and connect them to existing web analytics solutions. awe.sm also offers proprietary analytics to measure outbound marketing across multiple channels and use-cases, providing customers with a cohesive view of their efforts and the ability to understand their relative effectiveness.
awe.sm is designed to be the centerpiece of an open social engagement platform. Through our APIs and work directly with tools developers, we have already begun to create an ecosystem that offers highly configurable end-to-end solutions for marketing content via social media. awe.sm launched in private beta in early May 2009 and currently powers tracking on over 140 domains for customers like Universal Music Group, Fox Broadcasting, and the Gannett Company.
Currently integrates with:
* Google Analytics
* Backtype Tweetcount
* Twitter Publisher WP Plugin
My favorite Twitter tool just got better. I had a chance to work with the new release of Awe.sm today and I am very impressed. The new stats and control panel has matured and is full of detail. It has always been a great url shortener, but now it is a powerful campaign tool.
My 4/7/2010 review This is absolutely my favorite Twitter tool. I use it constantly. It is simply the best link shortener and social media analytics tool out there. If you follow me, you will see that I have really tested it. It is very handy.
I've been using awe.sm's custom domain feature (http://nee.my) and a little of the campaign tracking now too. This stuff has a lot of unrealized potential. For me, it's like having a vanity license plate, and then getting to see who's been noticing it. Makes cruising the interwebs seem a whole lot more strategic. And that's not even the best part of it...
...The best part is that Jonathan and the awe.sm gang are top-notch all the way around. From customer/technical support, to being just good people. Not only did they setup my domain, they took the...
If you want *true* analytics for your shortened url's, then look no further than awe.sm. Simply the best in its class. Combined with my own short domain (retweet.nu for @iPhoneclubNL), freely available WordPress plugins (e.g. Sociable and Twitter Publisher) and awe.sm's API this simply beats every other url shortening analytics feature.