Bit.ly
bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the Info+ link on bit.ly, or just adding a + sign to the end of any bit.ly link - for example, http://bit.ly/n0og+
Tool Reviews
A great asset for anyone who uses Twitter; Bit.ly also has an A+ Customer Service Dept.
This is the de facto URL shortener for Twitter. Never post a 40 character URL again! Customize the url too! ...and the icing on the cake: go to your bit.ly account and see all the click information on all your links you shorten.
This is by far my favorite URL shortener because not only does it shorten the URLs, you can also track clicks and it shows if someone else also shortened the link and how many total clicks this link/article has had. It is very useful and easy.
Useful, elegant, massive improvement in usability and elegance in the latest revision.
Imran
Love it! Shorter urls look better in a text -I use it regularly.

